Role
Led the project, shaping the visual concept and rolling out the new brand across all event materials: stage design, motion, decks, social, swag, and venue branding. Worked with an external production agency and collaborated across sales, partnerships, and product.
The project
INCENTIVIZE is Talon.One largest owned event of the year is a 450+ customer conference held in Berlin. In 2025, we used it as the launchpad for our full brand refresh. The stakes were high: we needed to deliver a world-class event while introducing a completely new visual identity to customers, partners, and internal teams in one coordinated moment.
Opening Video
Talon.One Stop’N Swag
As part of the event experience, we designed the Talon.One Stop’N Swag!
A vibrant, custom-built shop at the heart of the venue. Attendees could collect stickers by engaging with the event: demoing the product, attending workshops, or joining partner activations. With enough stickers, they could unlock exclusive merch, limited-edition gifts, and fun surprises.
A vibrant, custom-built shop at the heart of the venue. Attendees could collect stickers by engaging with the event: demoing the product, attending workshops, or joining partner activations. With enough stickers, they could unlock exclusive merch, limited-edition gifts, and fun surprises.
The Result
The pressure was real, but the result was a high-impact, unified brand experience that resonated with both customers and the internal team. The new identity landed cleanly, with strong visual consistency across all touchpoints. INCENTIVIZE became the proof point for our refreshed brand system and set the tone for all future external-facing materials.
Why It Mattered
From a business impact perspective, the event directly influenced pipeline outcomes: $13.1M in influenced revenue and 14 new client opportunities, including brands like Zalando and Beauty Pie.
