Role
I shaped the visual concept and rolled out the new brand across all event materials: stage design, motion, decks, social, swag, and venue branding. Worked with an external production agency and collaborated across sales, partnerships, and product.
The project
INCENTIVIZE is Talon.One largest owned event of the year is a 450+ customer conference held in Berlin. In 2025, we used it as the launchpad for Talon.one full brand refresh. The pressure was real! We weren’t just delivering a flagship event, we were introducing an entirely new visual identity to customers, partners, and internal teams all at once. Everything needed to land seamlessly and make people instantly feel the shift.
Opening Video
Talon.One Stop’N Swag
One of the highlights was the Talon.One Stop’N Swag. A bright, playful, custom-built shop right at the center of the venue. Attendees earned stickers by participating in the event: trying the product, joining workshops, visiting partner activations, and more. Collect enough stickers, and you could unlock exclusive merch, limited-edition gifts, and a few delightful surprises along the way. It became a true crowd favorite and added a fun, interactive layer to the whole experience.
The Result
Despite the high stakes, everything came together in a bold, cohesive brand moment. The refreshed identity landed smoothly, showing up consistently across every touchpoint: from the stage visuals to the swag bags. INCENTIVIZE instantly became the proof point for our new brand system and set the creative standard for all future external-facing materials.
Why It Mattered
From a business impact perspective, the event directly influenced pipeline outcomes: $13.1M in influenced revenue and 14 new client opportunities, including brands like Zalando and Beauty Pie.
