I'm a senior brand & digital designer, currently freelancing with teams around the world. Over the last 15+ years, I’ve worked across Europe and Australia with everyone from scrappy startups to global giants. I’ve been agency-side, in-house and in lead roles… I've done the tour. And I really love the chemistry of a good team. The kind where the work’s strong, the chat’s good, and no one’s quietly dying inside on a Tuesday.

My cup of tea? Crafting brands, digital experiences and campaigns that make people pause, smile, raise an eyebrow, think twice, feel something, get a little emotional, maybe a bit uneasy, sometimes amused, sometimes annoyed, mostly curious but never indifferent.

My day-to-day sits somewhere between strategic storytelling and deep design work, with a dash of "wait, what if we did it differently?". I like sharing ideas early, I’m into feedback, and I’d always rather figure things out together than disappear and come back with a “ta-da.”

I love creating visual identities that evolve, I obsess over craft, say no to soulless design, and firmly believe performance ads deserve personality too.

A few things I’ve done:

• Led a global SaaS brand evolution from startup to enterprise.

• Brought emotion to transactional user journeys, lifting CTR by 38%.

• Rolled out a full website redesign in record time.

• Built toolkits and templates that kept campaigns consistent and on-brand.

• Asked the “dumb” questions, then designed the solutions.

• Swapped the mouse for tweezers to hand-build miniature props for a tiny set.

  
  

I’m always open to collaborating on exciting projects. Let's chat!