Role
I led design and direction, creating a brand-new illustration system setting the visual tone from the ground up.
The project
Loan Market came to us with a clear ask: animated explainer videos that made complex financial stuff feel simple. The goal? Build a look that was friendly, flexible, and future-proof.
I crafted a custom illustration style that was modular, scalable, and super easy to adapt, so the client could continue rolling out content with consistency and ease.
The system was built to scale, so whether they needed one explainer or twenty, the style would hold up beautifully. I also created detailed storyboards to ensure the flow, pacing, and visuals landed just right before a single frame was animated.
I crafted a custom illustration style that was modular, scalable, and super easy to adapt, so the client could continue rolling out content with consistency and ease.
The system was built to scale, so whether they needed one explainer or twenty, the style would hold up beautifully. I also created detailed storyboards to ensure the flow, pacing, and visuals landed just right before a single frame was animated.
e-Sign video explainer
Nurture video explainer
Bank Connect video explainer
