Role
Started KLINT from scratch.
From concept validation to brand identity and user experience design, I led strategy, branding, UX, and design to bring KLINT to life.
From concept validation to brand identity and user experience design, I led strategy, branding, UX, and design to bring KLINT to life.
The project
KLINT delivers curated eco-friendly party box rentals straight to your door. I built KLINT to make hosting effortless and sustainable.
It started with a question: Why isn’t there an easy way to throw a beautiful party without all the waste?
So I created one.
It started with a question: Why isn’t there an easy way to throw a beautiful party without all the waste?
So I created one.
Validating the Concept
An idea is just the start. Before designing anything, I needed proof people actually wanted this.
• Ran a PollFish survey
• 78% showed strong interest
• Biggest headaches? Clean-up and logistics
Turns out, busy hosts were ready to ditch plastic forks and Pinterest overwhelm. That was my green light. These findings confirmed the viability of KLINT and guided the development of a MVP.
Key Findings
Target: Women 25-44
Hosting: 1-5 annually
Average spent per party: $200-$400
Preferred location: Home (70%) • Park (30%)
Decorations: A must!
Saw the Gap
Competitor research confirmed it:
Most party rental brands felt clunky, outdated, or overly DIY.
No real booking flow. Weak branding. Zero customization.
I saw an opportunity to build something modern, intuitive, and... better looking.
Most party rental brands felt clunky, outdated, or overly DIY.
No real booking flow. Weak branding. Zero customization.
I saw an opportunity to build something modern, intuitive, and... better looking.
Crafting the Brand
The name? Light, modern, and fun.
The logo? Inspired by stacking dinnerware—modular and flexible, just like the product.
Illustrations? Hand-drawn to feel personal and playful.
Every detail reinforces what KLINT is: thoughtful, stylish, and easy.
The logo? Inspired by stacking dinnerware—modular and flexible, just like the product.
Illustrations? Hand-drawn to feel personal and playful.
Every detail reinforces what KLINT is: thoughtful, stylish, and easy.
Booking Flow That Works
The core of the UX was the booking system. I made it simple and intuitive:
• Clean, one-column layout for clarity
• Stepper component to reduce overwhelm
• Dashboard for easy edits and rebookings
• No friction, no confusion. Just a few clicks and you’re done.
• Clean, one-column layout for clarity
• Stepper component to reduce overwhelm
• Dashboard for easy edits and rebookings
• No friction, no confusion. Just a few clicks and you’re done.
The Result
A full-service party kit brand with a clear purpose and a smooth user journey.
KLINT went from concept to polished MVP: ready for testing, funding, or scaling.
KLINT went from concept to polished MVP: ready for testing, funding, or scaling.
Why It Mattered
This wasn’t just about pretty packaging (though it’s got that too).
It was about solving a real problem, and making sustainable choices feel like an upgrade, not a compromise.
I loved building KLINT because it was my first real shot at launching something of my own.
I got to flex my muscles on everything from strategy to storytelling to UX.
I didn’t keep going with it, but the process taught me what works, what doesn’t, and how to move fast with clarity.
What I learned shaped how I work today.
It was about solving a real problem, and making sustainable choices feel like an upgrade, not a compromise.
I loved building KLINT because it was my first real shot at launching something of my own.
I got to flex my muscles on everything from strategy to storytelling to UX.
I didn’t keep going with it, but the process taught me what works, what doesn’t, and how to move fast with clarity.
What I learned shaped how I work today.
