Role
This is a collection of social posts I illustrated and animated for Rapt! , a Facebook page that’s all about celebrating people’s individuality—loudly and proudly.
The Project
Can you stop terrorism before it begins?
While I was working at Common Ventures we were appointed by the Citizenship and Social Cohesion Division of Department of Home Affairs to define and deliver the Australia Countering Violent Extremism Strategic Communication Program.
While I was working at Common Ventures we were appointed by the Citizenship and Social Cohesion Division of Department of Home Affairs to define and deliver the Australia Countering Violent Extremism Strategic Communication Program.
DIFFICULT PROBLEM
Build resilience within underrepresented communities
Build resilience within underrepresented communities
To do this we needed experts who knew more than us. So, the cornerstone of this complex, strategically led initiative was the formation of our advisory board; incepted, built and managed by Common Ventures. This advisory board spanned academics, thought leaders and policy strategists – all feeding into a content strategy where Departmental reporting was paramount.
‘Together, not the same’
We defined RAPT!s positioning statement ‘Together, not the same’. It talks to the shared values that all Australians should uphold while embracing the individuals differences and freedoms. But it also, the understands that things aren’t always easy but we’re all in it together.
Creating a social media organisation
Content initiatives were delivered via RAPT!, a multi-channel, social media-led organisation aimed at young, underrepresented Australian men aged 15-25 who were at-risk of radicalisation.
