Ciao! I'm Robbie.
A senior brand & digital designer, currently freelancing with teams around the world. Over the last 15+ years, I’ve worked across Europe and Australia with everyone from scrappy startups to global giants. I’ve been agency-side, in-house, freelance... and sometimes all three at once.
My cup of tea? Leading brand refreshes, designing high-performing digital experiences, building marketing assets that convert, and creating systems that scale.
My day-to-day sits somewhere between strategic storytelling and deep design work, with a dash of "wait, what if we did it differently?" I love creating visual identities that evolve, I obsess over craft, say no to soulless design, and firmly believe performance ads deserve personality too.
A senior brand & digital designer, currently freelancing with teams around the world. Over the last 15+ years, I’ve worked across Europe and Australia with everyone from scrappy startups to global giants. I’ve been agency-side, in-house, freelance... and sometimes all three at once.
My cup of tea? Leading brand refreshes, designing high-performing digital experiences, building marketing assets that convert, and creating systems that scale.
My day-to-day sits somewhere between strategic storytelling and deep design work, with a dash of "wait, what if we did it differently?" I love creating visual identities that evolve, I obsess over craft, say no to soulless design, and firmly believe performance ads deserve personality too.
Some things I’ve done:
• Rolled out a full brand refresh and website redesign in 6 months
• Made space for emotion in journeys usually built for clicks, lifting CTR by 38%
• Built enablement toolkits that reduced off-brand sales decks by 75%
• Turned my living room into a miniature set workshop (yes, with hand-built props)
• Asked the “dumb” questions, then designed the solution
• Started two startups (neither made it, both taught me everything)
• Rolled out a full brand refresh and website redesign in 6 months
• Made space for emotion in journeys usually built for clicks, lifting CTR by 38%
• Built enablement toolkits that reduced off-brand sales decks by 75%
• Turned my living room into a miniature set workshop (yes, with hand-built props)
• Asked the “dumb” questions, then designed the solution
• Started two startups (neither made it, both taught me everything)
Testimonials
Clients and agencies
🌐 Living in ITA, working worldwide