Talon.One
Client
Talon.One
DELIVERABLES
STRATEGY
BRAND DESIGN
UI DESIGN
WEBSITE REDESIGN
MARKETING ASSETS
Talon.One is a global B2B SaaS leader in promotions and loyalty. I owned the brand refresh project from end-to-end acting as both designer and strategic liaison. This involved aligning stakeholders and pitching the creative vision directly to the founders and leadership team.
The challenge
A long overdue transformation
Talon.One launched in 2015 as a pioneer in automated promotions, by 2024 it was a market leader in automated promotions, but the brand and website didn’t reflect any of that. While the product was world-class, the overall story felt flat and stuck in "feature-first" mode. In a market getting noisier by the day, we needed a true shift. We needed emotion, personality, and an ownable identity. We needed to make people feel something.
The process
The Shape of Data
We started with deep dives into the company’s DNA, landing on a powerful hybrid of three archetypes: the Hero, the Explorer, and the Creator. From there, we shaped a clear, strategic brand positioning that encapsulated it all: Make every interaction count.
To bring this to life, we built a flexible, layered identity system rooted in what Talon.One does best: making sense of massive amounts of data in real time. We started with floating particles representing scattered customer data. As Talon.One processes and interprets them, these particles gather and form something meaningful: a truly personalized offer for each unique customers.
The impact
This brand refresh wasn’t just about aesthetics; it was a strategic pivot that changed how the world saw Talon.One. The new identity came to life across every touchpoint, from marketing materials and sales decks to product UI and event booths. It gave the company a sharper, more compelling story: one that helped secure $135M in funding and opened doors to major enterprise conversations. Most importantly, the brand finally matched the product and the ambition behind it.
