Rapt
Client
Department of Home Affairs
DELIVERABLES
social posts
illustrations
animations
Can you stop terrorism before it begins?
While I was working at Common Ventures we were appointed by the Citizenship and Social Cohesion Division of Department of Home Affairs to define and deliver the Australia Countering Violent Extremism Strategic Communication Program.
The challenge
Building resilience within underrepresented communities
To do this we needed experts who knew more than us. So, the cornerstone of this complex, strategically led initiative was the formation of our advisory board; incepted, built and managed by Common Ventures. This advisory board spanned academics, thought leaders and policy strategists, all feeding into a content strategy where Departmental reporting was paramount.
The process
We defined RAPT!s positioning statement ‘Together, not the same’. It talks to the shared values that all Australians should uphold while embracing the individuals differences and freedoms. But it also, the understands that things aren’t always easy but we’re all in it together.
The impact
Creating a social media organisation
Content initiatives were delivered via RAPT!, a multi-channel, social media-led organisation aimed at young, underrepresented Australian men aged 15-25 who were at-risk of radicalisation.
